How much is being spent on paid ad placement to amplify branded AR lenses? And which distribution channels are cultivating the most revenue to do so? Our latest Behind the Numbers installment dives in.
The post Will AR Ad Revenue Reach $6.7 Billion by 2025? appeared first on AR Insider.
A common challenge in enterprise AR is avoiding the dreaded „pilot purgatory.“ Porsche was able to avoid this through a set of tactics we examine in the latest case study.
The post Case Study: Porsche Avoids ‘Pilot Purgatory’ appeared first on AR Insider.
How do users feel about mobile AR? How often are they using it? And what do they want to see next? In search of answers, we asked them directly. We break down the survey results in the latest Briefs video series.
The post AR Briefs, Episode 49: How Do AR Users Really Feel? appeared first on AR Insider.
Though apps rule smartphone usage, could the browser be a better vessel for mobile AR experiences? It scales better and offers less friction than apps, to name a few advantages. We crunch the numbers in the latest report excerpt.
The post Web AR: By the Numbers appeared first on AR Insider.
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Facebook Reality Labs‘ latest, Nreal’s public company ambitions and Rec Room’s Android launch.
The post Spatial Beats: Facebook, Nreal & More Metaverse Hype appeared first on AR Insider.
Snapchat continues to signal interest in being a socially-fueled local discovery engine. This goes back to its early work in Geofilters, Snap Map and, more recently, Local Lenses. We examine the latest moves and triangulate where Snap could go next.
The post Snapchat Advances Its Geo-Local AR Play appeared first on AR Insider.
Will consumers spend 90 seconds downloading an app for an experience that lasts 30 seconds? This question raises the benefits of Web AR. What are its dynamics and best practices? We examine in the latest report excerpt.
The post Will Web AR Pull Ahead as a Go-to Channel? appeared first on AR Insider.
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the rampant proliferation of the metaverse as an industry buzzword.
The post Spatial Beats: Metaverse, Metaverse, Metaverse appeared first on AR Insider.
Snap continues to solidify its leading position in consumer AR. The most recent evidence comes from its Q2 earnings last week. We extract and analyze all of the AR-related data points and earnings call quotes for this week’s Trendline article.
The post Snap Q2 Earnings: The AR Angle appeared first on AR Insider.
One foundational concept in enterprise AR is digital twins. Activities such as product design, testing and monitoring can happen in simulated environments, thus boosting cost efficiency and safety. We examine in the latest case study.
The post Case Study: Elekta Medical Boosts Uptime with AR + IOT appeared first on AR Insider.