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Gladiator II Premiere Sparks a New Era of Immersive Storytelling and Advertising

Paramount Pictures’ Gladiator II premiere in Times Square shattered the traditional movie launch, blending film and technology in immersive ways. How was it done? The project's creators break it down for us.

This post appeared first on AR Insider.

Filed under: Contributors - @ 10. Februar 2025 14:00

 
 
 
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