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Will Gen Z Accelerate the Shift to Immersive Marketing?

Gen Z is increasingly disengaging from traditional advertising such as static banners and algorithm-driven feeds. Will that behavior, plus the generation's camera-native orientation, bode well for immersive marketing such as virtual tryons?

This post appeared first on AR Insider.

Filed under: Contributors - @ 29. April 2026 14:00

 
 
 
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