What do Meta’s breakout Q4 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive.
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AR Insider & Mike Boland
How Many Headsets Did Meta Sell in Q4?
Seeing the Future: Vision Pro Review Roundup
Now that Vision Pro has been released into the wild, years of evolution, developer innovation, and use case discovery begin. But before all that unfolds, we have ample hands-on reviews to chew on. We embed our top 5.
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Vision Pro: Apple is Playing a Long Game, But How Long?
Will Vision Pro get better, faster, and cheaper over several generations, just like the iPhone? How long will that take and is mainstream adoption somewhere in its future? We break it down in the latest report excerpt.
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Vision Pro Ships Today with Glimpses of Tomorrow
Just days after the Mac’s 40th anniversary. Apple Vision Pro is available in stores and shipped pre-orders. Away from the hot takes and haters, where does it fit in Apple’s master plan? We take a long view.
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AR Insider & Mike Boland
The State of Spatial: 10 Trends Driving XR
What’s XR’s fate in 2024? Industry heavyweights Ori Inbar and Tom Emrich recent reunited to break it all down. If you missed it, we have you covered with top takeaways and video.
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AR Insider & Mike Boland
Google Lens: Now With More AI
Google’s latest AI infusions take Google Lens – a product with AI already at its core – and makes it more intelligent. How big a part will Lens play in the future of search?
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AR Insider & Mike Boland
Case Study: Polaroid Draws Smiles with AR
Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. So it created an AR try-on experience that showcased this signature design. We break down results and lessons.
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AR Insider & Mike Boland
Will Mobile AR Revenue Reach $40 Billion by 2027?
Mobile AR is projected to grow to $39.8 billion in 2027 as it piggybacks on 3.6 billion global smartphones. Who’s spending what and which revenue subsegments are seeing the most action? Our latest Behind-the-Numbers dives in.
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Killabears Kills It With AR
Killabears was one of the first brands to try out Snap’s In-Lens Digital Goods program. As a digital collectible, it was a natural fit… and the results show. We talk to the company to break down the campaign lessons & learnings.
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