ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $21.5 billion by 2028. How will it get there and what subsectors will fuel it? We break down the findings.
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AR Insider & Mike Boland
Will Mobile AR Revenue Reach $21 Billion by 2028?
What’s Behind Snap’s New Sponsored Filters Play?
Snap’s new Sponsored Filters are a simplified flavor of its signature lens format. Could this democratize and broaden AR marketing’s appeal… and Snap’s addressable market with it?
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AR Insider & Mike Boland
Will Vision Pro Be a Brand Marketing Vessel?
Despite the chorus of punditry on Apple Vision Pro, its real fate lies in an x-factor: What the market will bear. But until brands and enterprises vote with their wallets, we can look to survey data to take their temperature.
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The Short History and Long Future of Smart Glasses
Though there’s still a ways to go, the past six months have seen a noticeable inflection in the smart glasses category. We look back at the category’s history and forward to its potential impact.
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AR Insider & Mike Boland
Case Study: Selling Oat Milk with Social AR
AR brand marketing works across a range products, and we can add oat milk to the list. How did Silk boost sales with an interactive campaign? We examine in the latest AR marketing case study.
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AR Insider & Mike Boland
How Much is Spent on AR Commerce Enablement?
How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland
What’s Vision Pro’s Enterprise Play?
Despite entertainment-heavy positioning, Vision Pro’s price tag and value proposition also align with enterprises and developers looking to build spatial muscles. How will Apple lean into that?
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AR Insider & Mike Boland
What Does TikTok Teach Us About Vision Pro App Design?
TikTok is one of the relatively few companies to develop a Vision Pro app? It did this by reimagining its UX for a native AVP experience. What lessons can we take from this approach?
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AR Insider & Mike Boland
Case Study: Samsung Boosts Awareness with TikTok Effects
We keep hearing that AR is an effective brand marketing medium. But where’s the proof? Our latest case study looks at Samsung’s AR campaign using TikTok Effects.
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AR Insider & Mike Boland
Augmodo Uses AI & AR to Find Your Avocados
Founded by former Niantic exec Ross Finman, Augmodo is using computer vision to map store shelves as a data source for in-store navigation. Can it crack the code for this erstwhile-evasive vision.
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AR Insider & Mike Boland