AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR…
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T… AR Insider & Mike Boland
AR Marketing Works for Grocery Stores Too
What’s Behind Google’s Latest AR Mapping Moves?
Google Maps offers immersive animations at specific locations to offer deeper context or history of a given place. The idea is to engage in deeper ways after you get to your destination. We examine drivers & dynamics.
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How Big is Mobile AR’s User Base?
How many smartphones can run AR experiences? Among those, how many do so regularly? We break down ARtillery Intelligence’s latest data in this week’s Behind the Numbers.
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AR Insider & Mike Boland
Will Mobile AR Reach $21 Billion by 2028?
Mobile AR is projected to grow to $21.5 billion in 2027 as it piggybacks on 3.6 billion global smartphones. Who’s spending what and which revenue subsegments are seeing the most action? Our latest Behind-the-Numbers dives in.
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Killabears Kills it With AR, Part 2
Following its lens campaign, Killabears is out with an interactive AR game that fills players‘ space with attacking bears they can shoot down to stay alive and gain points. We break down gameplay and strategic implications.
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Case Study: Movie Marketing with AR
To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. What were results and, best practices, and strategic takeaways?
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AR Insider & Mike Boland
How Many Headsets Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive.
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AR Insider & Mike Boland
Case Study: Can AR Boost New Product Awareness?
Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices?
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AR Insider & Mike Boland
What’s Vision Pro’s Enterprise Play? Part II
Though Apple Vision Pro’s polished marketing emphasizes consumer use cases – mostly immersive entertainment – practical adoption in early days is enterprise-weighted. We examine the evidence.
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AR Insider & Mike Boland
Case Study: Selling Craft Beer with AR
Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. What were the results and takeaways. We break it down in the latest case study.
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AR Insider & Mike Boland