Walmart’s virtual showroom is its sixth AR project in two years. Along with its full blown in-house platform, Retina, this signals a real commitment to AR shopping. We examine the evidence.
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AR Insider & Mike Boland
Walmart Invests Big in AR Shopping
What’s the Revenue Outlook for Headworn AR?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments.
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AR Insider & Mike Boland
What Sits at the Intersection of AR and AI?
We were on stage with Snap CTO Bobby Murphy when he announced GenAI Suite at AWE. Along with prolific AR creator Page Piskin, we discussed the fusion of AR and AI. Now we have the panel takeaways and video for AR Insider readers.
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How Much Do Consumers Spend on Mobile AR?
How much do consumers spend on AR games, apps, and experiences? And how much do they spend on physical goods that are influenced through AR visualization and try-ons? We break down the latest figures from our research arm, ARtillery Intelligence.
This… AR Insider & Mike Boland
Case Study: Augmenting Your Beauty Routine
Biore was able to boost its brand recognition with an AR lens that animated users‘ beauty routines. What were best practices and tactical takeaways? Our latest case study dives in.
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AR Insider & Mike Boland
Is Multimodal AI AR’s Unsung Hero?
Since Ray-Ban Meta Smartglasses launched, the term multimodal AI has gained importance in the world of AR. What is it? Who else is working on it, and why does it matter?
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AR Insider & Mike Boland
Feeling Spatial: Lessons From Brian Mullins
What are the biggest lessons from a career in XR? Where are we in the industry’s lifecycle and what can we expect next? These are questions we posed to AWE’s XR Hall of Fame inductees, continuing this week with DAQRI founder and AR pioneer Brian Mullin… AR Insider & Mike Boland
Case Study: Recruiting New Hires with AR
With the help of AR, Unilever launched an interactive virtual event whose goal was to match or exceed the recruitment levels of its physical career fairs. We examine the results and strategic takeaways in the latest AR marketing case study.
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Feeling Spatial: Lessons From Jay Wright
What are the biggest lessons learned from a career in XR? Where are we now in XR’s lifecycle and what can we expect next? We’re interviewing AWE XR Hall of Fame inductees to find out, continuing here with Jay Wright.
This post appeared first on AR Insi… AR Insider & Mike Boland
Feeling Spatial: Lessons From Alvin Wang Graylin
What are the biggest lessons learned from a career in XR? Where are we now in the industry’s lifecycle and what can we expect next? We’re interviewing AWE XR Hall of Fame inductees for answers, starting with Alvin Wang Graylin.
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