Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers.
T… AR Insider & Mike Boland
Generative XR: How Do AI and XR Complete Each Other?
How Much is Spent on AR Marketing & Commerce
How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons and sponsored lenses? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland
Do We Give VR Enough Credit?
VR continues to be the Rodney Dangerfield of tech: Can’t get no respect. But does its accomplishments to date make it deserving of more recognition than it gets? We examine the evidence.
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AR Insider & Mike Boland
How Much is Spent on Mobile AR App & Game Development?
How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? Our latest Behind the Numbers installment breaks it down.
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AR Insider & Mike Boland
Case Study: Boozing and Branding with AR
One of AR’s strengths as a marketing medium is to make static packaging come to life. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways?
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AR Insider & Mike Boland
Tech Giants Augment the Olympics
The 2024 Summer Olympics have come and gone, but there’s much to look back on. Besides the primary sporting events and angles, there was a notable tech presence, including AR activations from Snap, Google, and others.
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Generative XR: How Will AI and Spatial Computing Collide?
Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers.
… AR Insider & Mike Boland
How Many Headsets Did Meta Sell in Q2?
What do Meta’s Q2 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive.
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AR Insider & Mike Boland
Can AR + AI Elevate eCommerce?
One of the many ways AI and AR are colliding is in eCommerce. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.
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AR Insider & Mike Boland
How Much Do Enterprises Spend on Mobile AR?
How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? We examine recent figures from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland