What are Apple’s motivations for investing so heavily in AR? Answering the question of why can help answer questions like what, when, and what’s next?
This post appeared first on AR Insider.
AR Insider & Mike Boland
Apple’s AR Motivations: Follow the Money
Amalgamated Vision: The Second Coming of Virtual Retinal Displays?
In the world of headworn AR, there are several optical approaches. One is the oft-debated laser beam scanning. It involves lasers directed into the eye to render digital images. It’s been wrought with challenges but Amalgamated Vision says it cracked t… AR Insider & Mike Boland
Developers React to Meta Orion & Quest 3s
One week after Meta’s Orion unveiling and other updates at the Meta Connect keynote, how do developers feel? How do Meta’s updates accelerate and empower their efforts? We tap the wisdom of the crowds.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Will AI Make AR More Conversational?
Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers.
T… AR Insider & Mike Boland
What’s the Sales Outlook for Headworn AR?
Who’s spending what on headworn AR, considering both consumer and enterprise adoption? And what revenue categories are seeing the most action? our latest Behind the Numbers dives in.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Can Apple Mainstream Visual Search?
Apple recently stripped away some of the friction in visual search. The iPhone 16’s new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search’s adoption curve?
This post … AR Insider & Mike Boland
Will VR Revenues Approach $20 Billion by 2028?
ARtillery Intelligence released a new report that projects VR revenue to grow to $19.75 billion by 2028. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
This post appeared first on AR Insider.
AR Insider & Mike Boland
Snap Uplevels AR: Hands on With Spectacles Gen 5
Snap has unveiled the fifth generation of Spectacles. We were on site during the keynote festivities, and demo’d the new glasses in a recent pre-briefing. We have opinions and observations.
This post appeared first on AR Insider.
AR Insider & Mike Boland
What’s Apple Vision Pro’s Raison D’etre?
What is Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan? This is the topic of a recent ARtillery Intelligence report, and we highlight top takeaways in this week’s excerpt.
This post appeared first on AR Insider.
… AR Insider & Mike Boland
Is the AR Industry Getting More Realistic?
After spending a decade obsessed with an overly-ambitious vision that achieves both graphical richness and wearability, AR glasses are beginning to be self-aware that they can’t do both. We examine the evidence.
This post appeared first on AR Insider.
AR Insider & Mike Boland