To break down the latest AR hardware and how it relates to all the orbiting events and realities in the XR world, a heavy hitter roundtable of technically proficient XR thought leaders recently got together. We highlight strategic takeaways in the late… AR Insider & Mike Boland
2025 Predictions: AR & AI Collide
Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. We break it down in the first of five big predictions for 2025.
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AR Insider & Mike Boland
Passthrough vs. Seethrough AR: The Answer is ‘Both’
Many believe passthrough AR is attractive today… but a stepping stone to ubiquitous seethrough AR. We see them evolving within their own evolutionary lanes and applied where they respectively outperform. Parallel, not sequential.
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How Many XR Devices Did Meta Sell in Q3?
What do Meta’s Q3 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive.
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AR Insider & Mike Boland
Who’s Using Mobile AR and How Often?
35 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland
Walmart Formalizes and Federates AR & AI Shopping
Walmart recently crystalized its immersive tech integrations in a formal program. Known as Adaptive Retail, it includes several parts AR and several parts AI. We break down drivers & dynamics.
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AR Insider & Mike Boland
Can ‘Generative XR’ Streamline Creator Workflows?
In the last installment of this series, we looked at the user-facing integrations of XR and AI, such as digital-assistant functions for smart glasses. Now we switch gears to creator-facing functions.
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AR Insider & Mike Boland
What are Enterprise XR’s Biggest Barriers?
Though XR carries ample opportunities and advantages in the enterprise, it’s not without challenges. Practical barriers include internal politics, company culture and fear. We examine drivers & dynamics.
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AR Insider & Mike Boland
Survey: Who’s Using VR and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery report features original consumer survey data, which we feature in this week’s Behind-the-Numbers…. AR Insider & Mike Boland
Does Meta Orion Bring AR’s Future Into Focus?
Much has been said about Meta Orion since it was unveiled two weeks ago. Stepping back, where does the device sit in the AR continuum and how could Meta’s massive investment bring AR’s future into focus.
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AR Insider & Mike Boland