Since Ray-Ban Meta Smartglasses launched, the term multimodal AI has gained importance in the world of AR. What is it? Who else is working on it, and why does it matter?
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AR Insider & Mike Boland
Is Multimodal AI AR’s Unsung Hero?
2025 Predictions: Visual Search Moves Closer to the Mainstream
Visual search such as Google Lens continues to fall short of its potential. Could recent moves from Apple, Meta, and Google change that? We predict visual search’s fate in 2025.
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AR Insider & Mike Boland
Google Lens Moves Closer to Monetization
With visual search Google’s current stage is to cultivate user behavior before it monetizes. To that end, we’ve observed two big recent updates for Google Lens, both of which support shopping and commercial searches.
This post appeared first on AR Insi… AR Insider & Mike Boland
2025 Predictions: Mixed Reality Development Amps Up
Meta wasn’t first to market with mixed reality but it added the element of affordability, thus making it table stakes in VR. What will this do for mixed reality as it offers a bigger platform for developers?
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AR Insider & Mike Boland
2025 Predictions: Meta Orion Renews Faith in Optical AR
Even though it’s just a working prototype, Meta Orion showed the world that it’s possible to build AR glasses that are both UX-rich and relatively stylish. Will this inspire others (ahem, Apple) to move in the same direction?
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Case Study: Toyota Elevates Institutional Knowledge with AR
How did Toyota reduce training time for novice workers while letting senior experts more scalable? We examine its AR implementation in the latest case study.
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AR Insider & Mike Boland
Immersive Entertainment: the Tip of the Spear for Apple Vision Pro?
One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? Use cases will expand but it’s strategically starting with the most relatable one: immersive entertainment.
This … AR Insider & Mike Boland
2025 Predictions: AR Form Factors Diverge & Diversify
2024 saw AR form factors that deviated from traditional approaches – everything from lite AR glasses to non-display AI smartglasses. Will this divergence and diversification keep its momentum into 2025?
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AR Insider & Mike Boland
What are Enterprise XR’s Biggest Barriers? Part 2
Though XR carries ample opportunities and advantages in the enterprise, it’s not without challenges. Practical barriers include internal politics, company culture and fear. We examine drivers & dynamics.
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AR Insider & Mike Boland
Survey: Which VR Headsets are Used Most?
Which VR headsets are showing the most traction among consumers? The latest consumWhich VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we … AR Insider & Mike Boland