Join us for Industrial Immersive: Spatial Computing Meets the Enterprise
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AR Insider & Mike Boland
How Many XR Devices Did Meta Sell in Q4?
What do Meta’s Q4 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
Can AI Save AVP?
Though Apple Intelligence will cut across Apple products, there’s one device where a decent voice assistant represents a make-or-break moment: Vision Pro. How will intelligent and ambient functions drive Vision Pro’s utility and appeal?
This post appea… AR Insider & Mike Boland
Meta’s Gradual, Grinding & Multitrack Approach to XR
Meta’s rumored Project Hypernova will bring visuals to Ray-Ban Meta Smartglasses. Could this be a winning formula that mixes RBMS‘ style points with visual aids. We examine in the context of Meta’s master plan.
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AR Insider & Mike Boland
Where Does Mobile AR Sit as We Enter 2025?
In all the excitement around mixed reality and AI smart glasses, we often forget about XR’s most scalable format today: Mobile AR. How does the sub-sector fare as we enter 2025?
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AR Insider & Mike Boland
Survey: What are the Most Popular AR Onramps?
How are consumers finding and consuming AR? Do they turn to apps? mobile web? In-app features? We unpack original survey research in the latest Behind-the-Numbers installment.
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AR Insider & Mike Boland
Survey: Who’s Using Mobile AR and How Often?
35 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland
Can Apple Mainstream Visual Search?
Apple recently stripped away some of the friction in visual search. The iPhone 16’s new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search’s adoption curve?
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AR Insider’s Top 24 of 2024
What were the biggest XR trends and events in 2024? Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the year’s activity can also be seen in the most popular AR Insider posts. We spotlight the top 24… AR Insider & Mike Boland
XR Talks: Entering the Next Dimension
Following our review of Tom Emrich’s ‚The Next Dimension,‘ Emrich himself sat down with longtime collaborator Ori Inbar to break down the book. We highlight the video and takeaways in this week’s XR Talks.
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AR Insider & Mike Boland