Evan Spiegel’s lore includes building Snapchat, bringing it public, and turning down a $3 billion acquisition offer from Mark Zuckerberg. This all comes out in a sprawling interview this week from Diary of a CEO, which we embed & excerpt.
This po… AR Insider & Mike Boland
Turning Down $3B and Other Lore from Evan Spiegel
Snap Commemorates Six Months of Spectacles
Snap is commemorating Spectacles’s six-month anniversary with new lenses, and features in Snap OS. But Spectacles also mark a broader shift in the headworn AR market. We break down the drivers & dynamics.
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AR Insider & Mike Boland
Apple Lights Up Austin: the SXSW Dispatch
At SXSW, Apple debuted its immersive Metallica experience. AR Insider Editor at Large Emily Olman was on site to get a demo from Apple. She breaks down her observations on Apple’s latest, and the broader return of cinematic VR.
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Snap Takes a Step Closer to Generative AR
Snap’s new AI Video Lenses offer AI-generated interactive lenses. This brings Snap into the realm of what we call generative AR, involving animations and interactions that are more dynamic and intelligent.
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AR Insider & Mike Boland
Google Gets More Augmented & Intelligent
Google Lens is now used 20 billion times per month. Building on that foundation, a few events emerged in the past week that advance Google’s visual search and broader AR shopping efforts. We break them down.
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AR Insider & Mike Boland
Case Study: Volvo Elevates Quality Assurance with AR
AR is often most effective when it’s integrated with other systems such as IoT, PLM, and other enterprise acronyms. How did Volvo bring it all together to elevate its quality assurance processes?
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AR Insider & Mike Boland
Snap: AR is the New ‘Word-of-Mouth’ Marketing
A new report from Snap positions AR as a modern flavor of word-of-mouth marketing. It carries that torch because it’s inherently shareable and can enliven connections between friends and family. We examine the results.
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3 Signs We’re In a New Era of XR
Since the current era of XR emerged about a decade ago, there have been a thousand little things that mark its evolution. But a few events jumped out from the past week as defining and symbolic moments to mark the next era of XR.
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ARtillery Briefs, Episode 76: Apple’s AR Long Game
What’s the trajectory of Apple Vision Pro and the rest of its spatial road map? We pan back in the latest episode of ARtillery Briefs and triangulate likely directions based on Apple’s motivations. In other words, it’s time again to follow the money.
… AR Insider & Mike Boland
Where Does VR Sit in 2025?
What’s the state of the VR today? Where is value being created? And who’s leading the way? These are questions our research arm recently tackled in its annual state of spatial report. This week, we excerpt some of the insights around VR’s place in the … AR Insider & Mike Boland