What’s Evan Spiegel’s superhero back story? The Snap co-founder & CEO joined Guy Raz on a recent episode of How I Built This to discuss lesser-known company lore. We feature the interview in this week’s XR Talks, including takeaways and audio.
Thi… AR Insider & Mike Boland
Listen: ‘How I Built This,’ with Evan Spiegel
Will Google’s ‘AI Mode’ Accelerate AR?
Google’s continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR.
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Case Study: Surepoint Lessens Machine Downtime with AR
Surepoint used AR to let field workers and remote experts connect and share „see what I see“ live views of issues in real time. What were the results and tactical takeaways? We examine in our latest case study.
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AR Insider & Mike Boland
Survey: What Types of AR Experiences Do Consumers Want?
What types of AR apps and experiences are consumers most interested in trying? We dive into the latest consumer survey data from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland
Case Study: AR Helps Decommission Nuclear Plants Safely
AR is used in a range of industrial settings to support operational efficiencies and safety. The latest example to cross our desks is decommissioning nuclear power plants. What were goals, results and tactical takeaways?
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Survey: How Much are Consumers Willing to Pay For AR?
How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics from the latest consumer survey research from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland
Sponsored AI Lenses Monetize the AR/AI Mix
Snap’s new Sponsored AI Lenses bring generative AI to its established but evolving slate of immersive brand marketing tools. By doing so, it boosts the appeal and addressable market for AR marketing.
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AR Insider & Mike Boland
Case Study: PBC Linear Achieves ‘Just-in-Time Knowledge’ with AR
Despite its operational acumen, PBC Linear faced challenges in training novice staff in equipment maintenance. So it turned to AR to replace training with just-in-time knowledge through live guidance. What were results & takeaways?
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Survey: What Mobile AR Experiences Do Consumers Like Most?
How are consumers liking mobile AR experiences overall? And what types of experiences do they like most? We break down original survey data from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
Case Study: GE Elevates Medical Training with AR
In Volume 2 of this series, we examined GE Healthcare’s AR-guided warehousing. Now we revisit the company for a different function: training. It wanted to evolve the way it trains technicians that service CT and MRI scanners.
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