Android XR has re-energized the XR sector with new possibilities and a reminder that AI will be a force multiplier. But there was some confusion and conflation around the hardware road map. We segment the Android XR landscape and where it could go next… AR Insider & Mike Boland
Case Study: AR Streamlines Facilities Management
Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands that use AR to promote products in…
Continue reading → Case Study: AR Streamlines Facilities Managem… AR Insider & Mike Boland
Case Study: Elevating Field Service with AR
Burns & McDonnell is an engineering and construction firm that employs 7,000 globally. Though this headcount is ample, there’s scarcity at the higher levels of the experience spectrum, leading to a skills gap. How did AR help it optimize?
This pos… AR Insider & Mike Boland
Case Study: Can AR Be an Effective Sales Tool?
AR continues to develop along several parallel tracks. One is as a sales tool, in letting reps demonstrate high-ticket items without having to ship them to prospects and trade shows. We examine the evidence in the latest case study.
This post appeared… AR Insider & Mike Boland
Case Study: Can AR Be an Effective Sales Tool?
AR continues to develop along several parallel tracks. One is as a sales tool, in letting reps demonstrate high-ticket items without having to ship them to prospects and trade shows. We examine the evidence in the latest case study.
This post appeared… AR Insider & Mike Boland
Case Study: Can AR Be an Effective Sales Tool?
AR continues to develop along several parallel tracks. One is as a sales tool, in letting reps demonstrate high-ticket items without having to ship them to prospects and trade shows. We examine the evidence in the latest case study.
This post appeared… AR Insider & Mike Boland
Survey: What Are the Most Popular Social AR Apps?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? We unpack original survey data from ARtillery Intelligence and Thrive Analytics.
This po… AR Insider & Mike Boland
AR Briefs, Episode 80: AR Marketing Best Practices
Among AR sub-segments that we track, AR marketing is one of the most revenue-producing today. But What’s driving it? Who’s leading the way? And what are best practices in the AR marketing playbook?
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AR Insider & Mike Boland
Case Study: MHS Scales Equipment Maintenence with AR
MHS was challenged in scaling its high-value senior experts. By having to physically travel to resolve maintenence issues – requiring up to 12 hours of ground transportation – there was a bottleneck in their deployment. So it looked to AR.
This post ap… AR Insider & Mike Boland
How Many XR Devices Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland