When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned?
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AR Insider & Mike Boland
What Are the Most Popular Social AR Apps?
Can AI Save AR From Itself?
AI has begun to compensate for shortcomings in AR glasses‘ visuals, and unlock stylish hardware that consumers will actually wear. Where will this go next if AI can take the burden off visuals as the primary AR selling point?
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What’s Driving the Smart Glasses Movement?
Eschewing the do-everything requirements and bulk of the Magic Leaps of the world, we’re seeing more focused „lite AR“ approaches that attempt to do one thing and do it well. This is just one of the marks of a new era in AR glasses.
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Who’s Using VR and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data and we break down results
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Snap’s Lens+ Unlocks New AR Revenue Streams
Amidst all the action this week at AWE – including the revelation of consumer Specs launching next year – Snap announced Lens+, As a new subscription service for Lenses, will it have the gravitational pull to create a new AR revenue stream for Snap?
Th… AR Insider & Mike Boland
Powering the Spatial Spectrum: A Conversation with Qualcomm
Qualcomm continues to be the heartbeat of the spatial computing spectrum – embedded and instrumental throughout the hardware landscape. We discuss positioning and possibilities with SVP and GM of XR, Ziad Asghar on the latest episode of AR Insider Inno… AR Insider & Mike Boland
Snap Will Launch Consumer AR Glasses in 2026
Snap is opening the floodgates. After a few years of lying in developer-only territory, Spectacles will be available to consumers next year. Known as „Lightweight Immersive Specs,“ they were announced by Evan Spiegel from the AWE stage, where we watche… AR Insider & Mike Boland
Case Study: DHL Streamlines Warehouse Logistics with AR
Based on its operational size, efficiency gains achieved by companies like DHL can amplify at scale. This motivated the company to streamline its warehouse logistics with AR and the art of vision picking. We break it down in the latest case study.
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Lens Studio 5.10 Unlocks Animated Bitmoji and AR Games
Almost one year after Snap announced Lens Studio 5.0 from the AWE conference stage, it has released version 5.10. Featuring a new development toolset called Bitmoji Suite and new assets to unlock AR games, we break down the highlights.
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Smart Glasses Breathe New Life into XR
AI’s ability to infuse intelligent and personalized assistant functions takes the burden off visuals as a central smart-glasses selling point. Has this engendered a new set of standards and success factor – and thus a new era – in AR glasses?
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