Snap announced this week that it’s partnering with McDonald’s to bring back McDonaldland through a series of geo-specific lenses and mini games. These are geo-tagged to 14,000 U.S. locations, bringing McDonaldland into the spatial era.
This post appear… AR Insider & Mike Boland
Snap Taps Into McDonaldland Nostalgia
Will Mobile AR Revenues Reach $15 Billion by 2029?
Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it…
Continue reading → Will Mobile AR Revenues Reach $15 Billion by 2029?
This post appeared … AR Insider & Mike Boland
Where Do XR and Retail Media Intersect?
As XR continues to make its way through adolescence, it’s finding new areas of applicability. One that’s starting to become evident is retail media networks. Where do these two technologies intersect and what are potential outcomes?
This post appeared … AR Insider & Mike Boland
How Many XR Devices Did Meta Sell in Q2?
Meta announced Q2 earnings yesterday, including $47.5 billion in revenue, up 22 percent year-over-year. The breakout performance was driven by AI-fueled ad targeting. This was…
Continue reading → How Many XR Devices Did Meta Sell in Q2?
Th… AR Insider & Mike Boland
Building the Next Pokémon Go: A Conversation with Monsarrat
Pokemon Go’s legacy as a use case will be carried on by someone other than Niantic… or the game’s new owner, Scopely. It could germinate from a small but pedigreed game company called Monsarrat. We go hands on.
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AR Insider & Mike Boland
Snap Elevates the In-Stadium Experience
Snap took the latest step towards scaling its AR efforts with a new partnership with RWS Global. This positions it to extend efforts to display its signature lenses on the jumbo screens at sporting events.
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AR Insider & Mike Boland
What is AR Marketing and What’s Driving It?
One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland
What is AR Marketing and What’s Driving It?
One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland
What is AR Marketing and What’s Driving It?
One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland
Will Google’s ‘AI Mode’ Elevate AR?
Google’s continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR.
This post appea… AR Insider & Mike Boland