After a decade of big promises in AR, what’s different today. More importantly, how does that translate to go-to-market strategies? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Eric Johnsen. We have video and take… AR Insider & Mike Boland
What Can Spatial Mapping Do For Retail Commerce? Part 2
Following Part 1 of this series, featuring Augmodo, we now switch gears to another player at the intersection of AR, AI, and retail commerce: Auki Labs. How is it unlocking intelligent commerce through spatial mapping and AI?
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Consumer Spending in Mobile AR Ratchets Up Slowly.
Though most mobile AR experiences are brands sponsored (e.g., branded lenses) rather than user-purchased, the latter is an important barometer for the technology’s penetration. We break down the latest forecasting figures.
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Can Amazon Bring Visual Search to the Next Level?
Amazon has it built on its existing Lens tool with Lens Live. This adds a real-time component by letting users point their cameras at physical items to activate dynamic product information and overlays. How does this reduce friction in the promising ar… AR Insider & Mike Boland
Snap is First to Market with Generative AR
After several steps in this direction of what we call generative AR, Snap this week became the first major AR player to bring it to market. It’s new Imagine Lens lets end-users speak AR animations into existence.
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AR Insider & Mike Boland
Android XR and the Spatial Platform Wars
Ever since Android XR was announced, it’s been the subject of speculation and excitement in the spatial computing world. Could it do for XR what Android did for smartphones in introducing optionality, scale, and standardization?
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What Can Spatial Mapping Do For Retail Commerce?
AR isn’t one technology but a convergence of several things that came before it. That includes everything from computer vision to AI to 3D modeling.…
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Fundamentals & Physics: What Are AR’s Biggest Technical Challenges?
Last August, ARtillery Intelligence’s monthly report focused on smart glasses. Given new standards set by Ray-Ban Meta Smartglasses, Xreal, Viture, and others, smart glasses are…
Continue reading → Fundamentals & Physics: What Are AR&#… AR Insider & Mike Boland
Reach Advantage: What’s Mobile AR’s Installed Base?
How many smartphones can run AR experiences? Among those, how many do so regularly? And what apps, channels and formats lead the way? We break down ARtillery Intelligence’s latest data in this week’s Behind the Numbers.
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The Art of Display Glasses: Hands-On with VITURE Luma Pro
We recently had the chance to spend time with Luma Pro – the highest spec’d of VITURE’s lineup available today. What were the UX highlights? And what’s the market opportunity and evolutionary path for the broader display-glasses category?
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