Meta Ray-Ban Display Glasses (MRBDG) have spent some time in the wild, with a mostly-positive verdict so far. To get a sense of the wisdom of the crowds, we round up our favorite device reviews, teardown, and mix in some of our own analysis.
This pos… AR Insider & Mike Boland
Meta Ray-Ban Displays: The Review Roundup
Did Google and Meta Reveal the New Face of AR Navigation?
Google and Meta both revealed a new mapping UX in their recent AR glasses unvelings. Carrying a simple elegance, could they outperform and outmarket more sophisticated and dimensional attempts at AR navigation that preceded them?
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What’s the Revenue Outlook in AR Marketing & Commerce?
How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons and sponsored lenses? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland
How Do 3D and AR Elevate Apparel Shopping?
We know that immersive tech elevates product marketing. But how is this playing out in apparel, and what are best practices? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Ellery Connell. We have video and takeaways… AR Insider & Mike Boland
What’s the Revenue Outlook in Enterprise Mobile AR?
How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? We examine recent figures from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
What Can Spatial Mapping Do For Retail Commerce? Part 3
After parts 1 and 2 of this series examined retail optimization with AI and XR, we move onto a retail-adjacent integration: Starbucks. What’s it doing to streamline inventory management with the help of computer vision?
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A Move to Mundane: Did Meta Reveal AR’s Killer App?
In a week of punditry around Meta’s latest batch of AR devices, the most consequential question seemed secondary: what’s the killer app or raison d’être? We examine the evidence, including mundane but mass-market outcomes.
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Fundamentals & Physics: AR’s Technical Challenges, Part 2
What are underrated challenges in optical see-through AR? After the last installment of this series examined fundamental technical hurdles, we continue the narrative with practical issues rarely discussed.
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AR Insider & Mike Boland
What Are Today’s AR Go-To-Market Realities?
After a decade of big promises in AR, what’s different today. More importantly, how does that translate to go-to-market strategies? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Eric Johnsen. We have video and take… AR Insider & Mike Boland
What Are Today’s AR Go-To-Market Realities?
After a decade of big promises in AR, what’s different today. More importantly, how does that translate to go-to-market strategies? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Eric Johnsen. We have video and take… AR Insider & Mike Boland