As XR continues to integrate and be elevated by AI, a partnership between NVIDIA and VITURE unlocks a new convergence point for the two technologies. We examine their work in achieving agentic XR.
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AR Insider & Mike Boland
VITURE and NVIDIA Unlock Agentic XR
2026 Predictions: AI’s Bubble Bursts… But the Value to XR Lasts
Are we in an AI bubble? and will it burst in 2026? More importantly, what will this mean for XR and its ongoing convergence with AI? We address these questions in the first of our five big predictions for 2026.
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AR Insider & Mike Boland
What’s the Revenue Outlook for Consumer AR?
How are AR glasses expected to sell? What about apps, games, and experiences? And what will be the revenue models that develop? Our latest Behind the Numbers installment looks at projected consumer spending in headworn AR.
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How Many XR Devices Did Meta Sell in Q3?
What do Meta’s Q3 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
Meeting the Moment: Snap Unlocks its Imagine Lens
Just one month after launching its Imagine Lens for Snapchat+ premium users, Snap has unlocked the gen-AI lens for all. This should make it just in time for Halloween costume inspiration, among other things.
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AR Insider & Mike Boland
VITURE Signals AR’s Retail Imperative
Bucking a trend of online-only sales in the XR universe, VITURE’s latest move is a deal with Best Buy to carry its display glasses in 200 North America stores. Will this inflect sales with the capacity to show rather than tell?
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Looking Back on 2025 Predictions: How’d We Do?
As the year winds down we prep for our annual exercise of synthesizing lessons from the past year and predicting outcomes for the next. As part of that exercise, we look back at last years predictions to see how they panned out, and what we can learn f… AR Insider & Mike Boland
What’s the Sales Outlook for AR Glasses?
How are AR glasses sales trending? What’s driving growth and momentum today? And which hardware classes and form factors are seeing the most traction? Our latest Behind the Numbers installment breaks down original market-sizing data.
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Lens Fest 2025: Snap Primes its Faceworn Future
We were at Lens Fest this week, where the lack of gadgetry was for good reason. Snap is priming itself for next year’s consumer Spectacles launch, meaning that this year’s Lens Fest is all about software to set the table.
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What Can Spatial Mapping Do For Retail Commerce? Part 4
Working towards what it calls shelf intelligence, ShelfOptix digitizes the analog information that sits on store shelves. Once digitized, insights can flow. We examine the evidence in our ongoing series on retail optimization.
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