After last week’s look at the top areas of improvement that VR users want to see in the technology, we switch gears to non-users. Specifically, how big is this cohort in the survey sample, and what are their feelings about VR?
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Survey: Where Do Consumers Want to See VR Improve?
Case Study: GE Aerospace Meets the Moment with Immersive Training
To streamline and modernize its training processes, GE Aerospace partnered with TeamViewer and Siemens to incorporate digital twins and AR-based training systems. What are the results and lessons? We break it down in our latest case study.
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2026 Predictions: Video Display Glasses Pull Ahead
Video display glasses from the likes of VITURE and Xreal have proven to appeal to mainstream audiences with a simple and compelling value proposition for immersive ways to watch 2D content. Where will they land in 2026?
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Survey: Where Do Consumers Want to See VR Improve?
What do users want more out of VR? After examining VR users‘ (and non-users‘) price sensitivity in the last installment of this series, we switch gears to examine the top areas of improvement they want to see in the technology.
This post appeared first… AR Insider & Mike Boland
2026 Predictions: Android XR Unlocks Spatial Scale
Picking up where our previous 2026 prediction left off, Android XR will unlock scale throughout the spatial computing sector. In that sense, it could do for XR what Android did for smartphones over the past 20 years. We dive into the how and why.
This … AR Insider & Mike Boland
2026 Predictions: Android XR Unlocks Spatial Scale
Picking up where our previous 2026 prediction left off, Android XR will unlock scale throughout the spatial computing sector. In that sense, it could do for XR what Android did for smartphones over the past 20 years. We dive into the how and why.
This … AR Insider & Mike Boland
What’s the Revenue Outlook for Enterprise AR?
How are AR glasses expected to sell among enterprises? Beyond hardware, what about the software and apps that support enterprise productivity and visual guidance? Our latest Behind the Numbers installment dives in.
This post appeared first on AR Insid… AR Insider & Mike Boland
2026 Predictions: Next Year Sets the Table for AR’s 2027 Inflection
2026 will see several AR device launches… but they’ll mostly come later in the year, thus setting the table for an AR market inflection in the full sales runway of 2027. We examine the evidence in our 2026 predictions.
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Where Do XR and Retail Media Intersect?
As XR continues to make its way through adolescence, it’s finding new areas of applicability. One that’s starting to become evident is retail media networks. Where do these two technologies intersect and what are potential outcomes?
This post appeared … AR Insider & Mike Boland
2026 Predictions: Your Face is AI’s Next Battleground
Most of AI’s advancement has been confined to digital domains. But does greater value reside in the physical world? And if so, is your face the ultimate vantage point to augment human intelligence? Our 2026 predictions pull on that string.
This post a… AR Insider & Mike Boland