As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for…
Continue reading → XR Lessons: AR’s Future is Intelligent & Utilitarian
This post appe… AR Insider & Mike Boland
XR Lessons: AR’s Future is Intelligent & Utilitarian
How Many XR Devices Did Meta Sell in Q4?
Meta announced Q4 earnings last week, including $59.9 billion in revenue, up 24 percent year-over-year. Revenue performance continues to be driven by AI-fueled ad targeting.…
Continue reading → How Many XR Devices Did Meta Sell in Q4?
This… AR Insider & Mike Boland
Snap Launches Specs Inc. as an AR-Focused Subsidiary
Snap today announced the formation of a new company, Specs Inc. Resting under the ownership of Snap Inc, the subsidiary will focus on the creation, evolution, and advancement of headworn AR products, starting with this year’s highly anticipated consume… AR Insider & Mike Boland
XR’s Hard-Fought Lessons: Practice the Art of the Possible
Rather than overly-ambitious attempts at futuristic XR, today’s top devices are honest with themselves about what the underlying technology can and can’t do. This is ‚the art of the possible‘ and is broken down in the latest in our series on XR lessons… AR Insider & Mike Boland
XR’s Hard-Fought Lessons: Practice the Art of the Possible
Rather than overly-ambitious attempts at futuristic XR, today’s top devices are honest with themselves about what the underlying technology can and can’t do. This is ‚the art of the possible‘ and is broken down in the latest in our series on XR lessons… AR Insider & Mike Boland
2025 Lessons: XR Devices Diverge & Diversify
As seen when tech sectors evolve, XR devices are diverging and diversifying. This is a positive step for the spatial spectrum, leading towards devices that are tuned to deliberate use cases and personas. We examine in our latest 2025 lessons series.
Th… AR Insider & Mike Boland
Survey: Who Are the Most Likely VR Converts?
After exploring survey results from both VR users and non-users, we now shift gears to look at the full sample. Specifically, how does this combined group’s survey responses signal VR’s health in the near term?
This post appeared first on AR Insider.
AR Insider & Mike Boland
Android XR and the Spatial Face Race
Ever since Android XR was announced, it’s been the subject of speculation and excitement in the spatial computing world. Could it do for XR what Android did for smartphones in introducing optionality, scale, and standardization?
This post appeared firs… AR Insider & Mike Boland
AR Insider’s Top 25 of 2025
What were the biggest XR trends and events in 2025? Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the year’s activity can also be seen in the most popular AR Insider posts. We name names.
This po… AR Insider & Mike Boland
Did Google and Meta Reveal the New Face of AR Navigation?
Google and Meta both revealed a new mapping UX in their recent AR glasses unveilings. Carrying a simple elegance, could they outperform and outmarket more sophisticated and dimensional attempts at AR navigation that preceded them?
This post appeared f… AR Insider & Mike Boland