What do enterprises spend on VR? We’re talking about headsets and the experiences that run on those headsets. Our latest Behind the Numbers installment breaks down original market-sizing data from our research arm, ARtillery Intelligence.
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How Much Do Enterprises Spend on VR?
How Much are Consumers Willing to Pay for AR Apps & Experiences?
How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics from the latest consumer survey research from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland
Viture Raises $100 Million to Lead the Hot Display-Glasses Category
VITURE has secured $100 million in Series B funding – its second $100 million infusion in six months. Its signature video display glasses are already market-validated, and now they’re investor-validated. What will it use the cash for?
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Will Visual Intelligence Underpin Apple’s Physical-AI Play?
Though Apple doesn’t have an edge in LLM training, it has the capacity to train Visual Intelligence models. These could tap into Apple’s native strengths, including cameras and sensors in several devices, ingesting the content and contours of the physi… AR Insider & Mike Boland
What’s the Consumer Spending Outlook for VR?
What do consumers spend on VR? We’re talking about headsets and the experiences that run on those headsets. Our latest Behind the Numbers installment breaks down original market-sizing data from our research arm, ARtillery Intelligence.
This post appe… AR Insider & Mike Boland
XR Lessons: VR < AR… But It Isn’t Dead
One thing clear from Meta’s quarterly earnings throughout 2025 is that AR is outpacing VR in consumer markets. But the resulting hot take in the tech press is that VR is dead… which is misguided. We examine the evidence.
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XR Lessons: Communications is the Killer App
Communications, like messaging, is sticky, high-frequency, and multi-user, which accelerates adoption via network effect. But most of all, it’s established, understood, and it exists today. It’s the anti-metaverse.
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What’s the Device Sales Outlook for VR?
Because hardware is a primary component of VR revenues – and the foundation for software revenue – device unit sales are a key factor for VR industry health. We dive into the latest estimates from our research arm, ARtillery Intelligence.
This post app… AR Insider & Mike Boland
AR Highlights from Snap’s Q4 Earnings Call
Snap announced Q4 earnings late yesterday, including 10 percent year-over-year revenue growth to $1.7 billion. Net income was $45 million, and adjusted EBITDA was $358…
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Th… AR Insider & Mike Boland
XR Lessons: AR’s Future is Intelligent & Utilitarian
As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for…
Continue reading → XR Lessons: AR’s Future is Intelligent & Utilitarian
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