Apple Lights Up Austin: the SXSW Dispatch At SXSW, Apple debuted its immersive Metallica experience. AR Insider Editor at Large Emily Olman was on site to get a demo from Apple. She breaks down her observations on Apple's latest, and the broader return of cinematic VR. This post appeared first on AR Insider. Filed under: Features,Trend Analysis,trendline - @ 14. März 2025 6:26