Apple continues to make moves to catch up to Google’s leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps.
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Apple Uplevels its AR Navigation
AR Insider’s Top 23 of 2023
What were the biggest XR trends and events in 2023? A barometer of the year’s activity can be seen in the top AR Insider posts. So as the door closes on another year, we’re spotlighting the year’s 23 most popular posts.
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How Many Mobile Devices are AR-Compatible?
How many devices are ready to handle AR experiences? And among those, how many do so regularly? We examine in the latest behind the numbers installment.
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AR Insider & Mike Boland
2024 Predictions: MR Becomes Table Stakes in VR
Led by Quest 3 and Vive XR Elite, mixed reality is becoming a new standard in VR. Will this broaden VR’s appeal and use cases to the point that it could become table stakes? We examine in our annual predictions.
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AR Insider & Mike Boland
2024 Predictions: New APIs & SDKs Elevate AR
Like other emerging tech, AR is all about developer tools that can democratize advanced functionality. What APIs and SDKs could we see released in 2024? We examine the evidence in our annual predictions.
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AR Insider & Mike Boland
AR Marketing Platform Profiles, Part I: Snap
What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, starting here in Part I with Snap.
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AR Insider & Mike Boland
2024 Predictions: A Smart Glasses Turning Point
As we enter 2024, signs point to a potential turning point for smart glasses. These include XReal Air 2 and Ray Ban Meta Smartglasses. We examine the evidence in our 2024 predictions
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AR Insider & Mike Boland
What Are Key Ingredients in the AR Marketing Stack?
AR marketing gets lots of attention including things like virtual product try-ons. But what are the moving parts that bring it all together. We examine the AR marketing stack in our latest report excerpt.
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AR Insider & Mike Boland
2024 Predictions: AR & AI Get Hitched
Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. We break it down in the first of five big predictions for 2024.
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AR Insider & Mike Boland
What is AR Marketing and Why Does it Matter?
AR has spawned several sub-segments. Among them is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
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AR Insider & Mike Boland