When it comes to AR and VR devices, what are projected annual sales and installed bases? And which device classes are leading the way? Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
What’s the XR Device Sales Outlook?
Amex Brings AR to SMBs
Amex’s Small Business Saturday promotion this year will feature AR product try-ons for local merchants in Chicago, New York, and LA. Will this start a trend for AR among SMBs?
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AR Insider & Mike Boland
What Sits at the Intersection of AR and Food?
AR continues to prove itself as a marketing medium in categories from furniture to footwear and cosmetics to cars. Joining that list more recently is food. We dive in with food-focused AR innovator QReal given its recent integration with Denny’s.
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How Does Snap Scan Fit into the AR Master Plan?
Snap is intent on AR as a core part of its feature mix, and its revenue model. But how does visual search – a flavor of AR – manifest in Snap Scan? And how does it all fit into Snap’s AR master plan?
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AR Insider & Mike Boland
Xreal Air 2 Review Roundup
Xreal Air 2 will start shipping on November 30. Until then, the device has made its rounds among hardware pros. So in anticipation for the release, we’re rounding up our favorite reviews.
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AR Insider & Mike Boland
Can AI and AR Work Together to Boost eCommerce?
eCommerce is an increasingly fitting place for. This joins AR’s tenure in eCommerce over the past decade, including product try-ons. Can the two technologies together represent a formidable one-two punch?
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AR Insider & Mike Boland
What Lies on AR’s Longer-Term Horizon?
When will we get all-day AR glasses that offer graphically robust UX and stylistic viability? That combination isn’t possible today, but when will it be? We gather evidence and sentiments from tech leaders.
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AR Insider & Mike Boland
How Much is Spent on Immersive Shopping Enablement?
How much do brands spend on software that enables immersive product visualizations such as virtual try-ons? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence.
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AR and AI Lead at Lens Fest
Snap held its sixth annual Lens Fest where it unveiled Lens Studio 5.0, spotlighted several AI infusions, and amped up the platform’s performance. We examine drivers & dynamics.
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AR Insider & Mike Boland
AR’s Next Conquest: Mapping & Navigation
Online mapping continues to see a barrage of new features. This is driven by Google’s lead as well as Apple’s escalating challenges to that lead. How does AR and other immersive tech fit into this feature arms race?
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