Visual search requires immense levels of AI training for object recognition. Given Google’s unique capabilities (think: Google Images), we’re predicting that it releases a visual search API. What are the telling signs?
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Is Visual Search’s Path to Scale Through APIs?
How Does AR Elevate Social Commerce?
„Shoppable“ content shifts product marketing down the purchase funnel for measurable conversions. And when combined with AR to visualize products, it’s a powerful one-two punch. We examine the evidence.
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AR Insider & Mike Boland
How Much is Spent on Consumer XR App & Game Development
How much is spent on software and developer tools to build XR entertainment & gaming experiences? Our latest Behind the Numbers installment unpacks original data from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
What’s Behind Google’s Latest AR Shopping Play?
Google’s new Beauty ads embolden its ongoing AR ad ambitions in a fitting category: cosmetics. What’s behind this move, and the search giant’s broader play to future proof its core business with immersive marketing?
This post appeared first on AR Insid… AR Insider & Mike Boland
When Will AR Shopping Be a Mass-Market Reality?
We hear a lot about AR shopping, such as 3D virtual try-ons. But seeing past the common chorus of value propositions, there are still adoption barriers… for users and brands. How is friction being addressed?
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AR Insider & Mike Boland
How is Niantic Feuling Geospatial AR?
Niantic’s Lightship ARDK builds on the concept of a visual positioning system. Rather than GPS, it uses visual signals to localize a given device. How will this fuel the promise of geospatial AR?
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AR Insider & Mike Boland
How Many VR Headsets Did Meta Sell in Q3?
What do Meta’s Q3 earnings tell us about Quest unit sales? And what does that in turn signal for the Meta’s positioning as Quest 3 enters the market? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
Ray-Ban Meta Smart Glasses Review Roundup
Meta Ray Ban Smartglasses have been in the wild long enough for adequate stress tests and reactions from the hardware pros. We round up our favorite reviews and chime in with broader market position analysis.
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AR Insider & Mike Boland
AR’s Elusive Use Case: Language Translation
One of the ongoing challenges in AR is to find killer app(s). One possible candidate was hinted at a Google event last year: foreign-language translation. What does this entail and how big could the market be?
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AR Insider & Mike Boland
How Much Do Enterprises Spend on XR Productivity?
How much do enterprise spend on XR productivity? We’re talking hardware (e.g., AR headsets) and software (e.g., interactive guidance). Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland