Rather than holographic dragons and whales, will AR’s near term value lie in AI-fueled relevant information delivered through text and audio? We examine AR’s current ‚Art of the Possible.‘
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AR Insider & Mike Boland
The New Face of AR: Ambient & Intelligent
What’s Snap’s Geospatial AR Play?
Geospatial AR is an opportune area, given the relevance of location. Snap is jumping on this opportunity in several ways including custom Landmarkers and Local Lenses. We examine the drivers & dynamics.
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AR Insider & Mike Boland
How Much Do Consumers Spend on XR Apps & Games?
How much do consumers spend on immersive games, apps, and experiences? We examine the drivers and dynamics in the latest Behind-the-Numbers installment.
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AR Insider & Mike Boland
Is eCommerce the Place Where AR and AI Intersect?
In the ongoing convergence of AR and AI, the latest player has joined the mix: Walmart. It has integrated both technologies to guide customers through the shopping funnel – from searching to transacting.
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AR Insider & Mike Boland
Quest 3: Five Hands-on Takes
Pre-orders have shipped for the much-anticipated and up-leveled Quest 3. That means the latest batch of reviews are in, which go a step beyond announcement-day Meta-chaperoned reviews. We assemble and embed our favorites.
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Is Geospatial AR a Potential Killer App?
One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula….and real-world relevance is often defined by location. We examine the potential value behind geospatial AR.
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How Much is Spent on Immersive Brand Marketing?
How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence.
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Can Pinterest Challenge Google in Visual Search?
After examining Google and Snap’s visual search efforts in earlier parts of this series, how does Pinterest compare? Its visually-oriented discovery engine could be a perfect match for visual search.
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AR Insider & Mike Boland
What’s the XR Device Sales Outlook?
When it comes to AR and VR devices, what are projected annual sales and installed bases? And which device classes are leading the way? Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
What’s Amazon’s Visual Search Play?
Amazon’s latest visual search play lets users find products using images of visually similar items that they encounter in the physical world. How does this compare to Google’s leading visual search efforts?
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AR Insider & Mike Boland