Qualcomm announced its next wave of chips, purpose-built for AR and VR devices. Unveiled from the stage at Meta Connect, this one-two punch includes the Snapdragon XR2 Gen 2 and Snapdragon AR1 Gen 1.
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AR Insider & Mike Boland
Qualcomm Sets a New High Water Mark in XR Capabilities
Can Snap Scale Lens Creation Beyond its Own Walls?
After examining Snap’s strategy around Lens Studio in the last installment of this series, we pan back to examine supporting efforts to bring AR to brands‘ in-house development environments.
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AR Insider & Mike Boland
What Subsectors Are Driving the XR Market?
Our latest Behind the Numbers installment looks at the broad spatial spectrum. Among VR, mobile AR and headworn AR, which sectors are driving the most growth and projecting the most long-term promise?
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AR Insider & Mike Boland
TikTok Strikes its Latest AR Milestone
Since launching Effects House, TikTok’s AR efforts have been fairly quiet, but gaining steam in the background. This is evident in the figures it released when coming out of beta last week. We dive into the figures.
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Snap’s AR Monuments Mark Community Throughlines
Snap and The Los Angeles County Museum of Art have released a new collection of AR monuments. The third and final series of the Monumental Perspectives features five AR lenses that mark cultural throughlines in various LA communities.
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Where is VR in its Industry Lifecycle?
Picking up where the last report excerpt left off, where is VR in its industry lifecycle? Though growth is challenged and gradual, there are small wins to report. We break it down.
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AR Insider & Mike Boland
Is AR’s Fully-Actualized Self a Decade Away?
What’s the timeline for ubiquity in AR’s fully-actualized form? By that, we mean all-day AR glasses with stylistic viability and wearability. We’ve assembled quotes from tech leaders that signal the 2030’s as AR’s decade.
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Snap Invests in Lens Studio to Scale AR Creation
Lens Studio is the center of Snap’s AR universe. As such, Snap continues to invest in the platform in terms of updates and expanding capabilities for lens creators. We examine the evidence.
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AR Insider & Mike Boland
What are VR Healthcare Clinics and Why Do They Matter?
VR continues to find areas of applicability as it evolves and culturally assimilates. How can it be used to advance healthcare, particularly in the emerging field of VR health clinics?
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AR Insider & Mike Boland