Entertainment aligns with both Apple’s expanding subscription business, and is its marketed use case for Vision Pro. How will live sports factor in? We examine the evidence..
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AR Insider & Mike Boland
Will Live Sports Be Vision Pro’s Killer App?
Can Snap Challenge Google in Visual Search?
Visual search is a subset of consumer AR – the broader category where Snap maintains a lead. This mostly involves AR lenses but increasingly its visual search play: Snap Scan. Can it compete with Google Lens?
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AR Insider & Mike Boland
How Does Qualcomm Elevate the Spatial Stack?
Beyond AR glasses themselves, there’s a tech stack forming. Like other computing categories, AR needs hardware, software, silicon, and all points between. We examine the evolution of the spatial stack.
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AR Insider & Mike Boland
For Vision Pro to Live, Siri Must Die
What will become of Siri if the Apple GPT rumors are true? The answer could lie in Vision Pro, which will require an intelligent assistant that’s above Siri’s paygrade.
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AR Insider & Mike Boland
Is Camera Kit Snap’s Secret to AR Scale?
For AR platforms, most activity happens within their walled gardens. And for good reason. But where do they go for the next engagement inflection? The answer is beyond their own walls. And that’s what Snap has done with Camera Kit.
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How Many VR Headsets Did Meta Sell in Q2
What do Meta’s Q2 earnings tell us about Quest 2 and Quest Pro unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
AR Briefs, Episode 68: Google Lens Blends AR & AI
Visual search – a.k.a. captions for the real world – represents the convergence of AI and AR. This is the topic of a recent ARtillery Intelligence report and the focus of the latest episode of ARtillery Briefs.
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AR Insider & Mike Boland
Can Google Build an ‘Internet of Places?’
Local search represents a sizable portion of Google’s revenue. This is because local modifiers like „near me“ are strong user intent signals. How does this drive Google’s geolocal AR ambitions?
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AR Insider & Mike Boland
What’s Apple’s Long-Term AR Vision?
Since Apple launched Vision Pro, the interweb has been clogged with wannabe punditry. Legions of noobs are suddenly AR experts. We follow the money, and Apple’s biggest motivations, to triangulate the long game.
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AR Insider & Mike Boland
Where Do Snap Spectacles Fit in the AR Landscape?
In the last installment of this series, we reviewed Magic Leap 2 from a hardware perspective, as well as its market positioning. Now we switch gears to do the same thing for a different AR headset: Snap Spectacles
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AR Insider & Mike Boland