How many devices are ready to handle AR experiences? And among those, how many do so regularly? We examine in the latest behind the numbers installment.
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AR Insider & Mike Boland
Mobile AR Users Break the Billion Barrier
Rony Abovitz Maps Out XR’s Next Phase
One of the best things about Augmented World Expo is the sheer volume of insights. We spend months disseminating it all. The latest is Magic Leap founder Rony Abovitz‘ insights on XR’s next phase.
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AR Insider & Mike Boland
What’s Snap’s Evolutionary Path as an AR Platform?
Picking up where we left off in the last installment, one of Snap’s rites of passage was to graduate from an AR player to an AR platform. Lens Studio was born to scale up AR creation and creativity. What are strategic takeaways?
This post appeared fir… AR Insider & Mike Boland
ARtillery Briefs, Episode 67: VR Revenue Outlook
ARtillery Intelligence’s VR global revenue forecast does a deep dive on market sizing, growth drivers, and strategic takeaways. We break down the results in the latest Briefs episode.
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AR Insider & Mike Boland
AR at Google: Software Up, Hardware Down
Google continues to retreat from AR hardware while doubling down on software. Google Lens is propelled by the latter, as shown in the latest moves to plant it in prominent places.
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AR Insider & Mike Boland
How Many Consumers Have Tried AR?
32 percent of U.S. adults have tried mobile AR, and 74 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
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AR Insider & Mike Boland
Niantic Unlocks Native AR Marketing
AR is a technology that requires native thinking. Unlike various video channels (mobile, desktop, etc.), you can’t port media from one to the other. This applies to ads as well, as Niantic has demonstrated with its latest move.
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What’s AR’s Share of Global Ad Spend?
AR ad spend is projected to reach $3.5 billion this year. It has good momentum and brand adoption but it’s still a tiny portion of overall ad spend. What does that look like today and how will it gain share?
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AR Insider & Mike Boland
Brickit Express Thinks Outside the Blocks
One of our favorite under-the-radar AR apps is Brickit. It recently reemerged on our radar when it launched a Snap Lens – breathing new life, and and a new distribution channel, into the experience. We break down the strategy.
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