Because visual search, a la Google Lens, happens when users are in view of a given item, that proximity can bring Google to the last mile of the consumer journey. This has Google salivating to future proof its core search business.
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What’s Driving Google’s Visual Search Play?
Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
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Apple Vision Pro: 5 Hands-On Takes
As you probably know, the AR industry experienced a much-anticipated milestone this week with Apple’s Vision Pro unveiling. There’s lots of noise and punditry out there so we’ve assembled the most credible commentary and hands-on takes.
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Data Dive: ARCore Gains Ground
Buried in Google’s recent AR software news was notable nugget: ARCore is now compatible with 1.4 billion devices. What does this mean for Google’s AR play as it retreats from hardware and doubles down on software?
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AR Insider & Mike Boland
Is Magic Leap AR’s Comeback Kid?
One of AR’s recent milestones was the return of Magic Leap… this time with an enterprise focus. To maximize impact, this pivot was coupled with a second swing at AR glasses: Magic Leap 2. We break down the strategy.
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How Will AR Glasses Use Cases Develop?
Will AR glasses build on familiar mobile AR experiences? Or will we see new and native use cases that lean into unique hardware capabilities? The answer could be a bit of both.
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AR Insider & Mike Boland
Reverse Engineering Snap’s AR Success
How did Snap reach its industry-leading position in AR? Focusing on simple fun, Snap gained early consumer traction, leading into its next phase of AR growth: a platform. We examine in the latest report excerpt.
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AR Insider & Mike Boland
How Can AR Help Homeowners?
Frontdoor uses „see what I see,“ remote guidance to help homeowners to diagnose and fix issues around the house. Could this represent a new flavor of AR that expands its addressable market?
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AR Insider & Mike Boland
AR and AI Invade Google I/O
What were the AR and AI highlights at Google I/O, and how do they signal the continued convergence of these technologies? This is the focus of this week’s XR Talks, including out three biggest moments from the show.
This post appeared first on AR Insid… AR Insider & Mike Boland
Niantic Finds More Ways to Monetize
Niantic’s Peridot contains a hidden gem in one of its baked-in revenue streams. As the launch partner for Amazon Anywhere, does this demonstrate a revenue stream for AR apps to have custom merch stores?
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AR Insider & Mike Boland