AR’s handheld present is a stepping stone to its faceworn future. We’re talking of course about AR glasses. Though haven’t arrived en masse, they represent a fully-actualized AR modality that will unlock its true potential. We examine drivers & dy… AR Insider & Mike Boland
AR Briefs, Episode 66: Lessons From Snap’s AR Lead
One of AR’s leading revenue categories is immersive brand marketing. And the company leading that charge is Snap. What are strategic lessons its AR lead? We break it down in the latest ARtillery Briefs episode.
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AR Insider & Mike Boland
Are App Clips a Better Vessel for AR?
Apple’s App Clips – along with Google’s counterpart Instant Apps – lets users launch app-like experiences without the download. This is broader than AR, but could it emerge as a go-to AR delivery system?
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AR Insider & Mike Boland
Is Visual Search AR’s ‘Sleeper’ Killer App?
After examining social AR lenses in the last installment, we switch gears to another flavor of AR: visual search. It carries strong intent signaling – the same factor that makes web search so lucrative. We examine strategic implications.
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How Many VR Headsets Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about Quest 2 and Quest Pro unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
Snap Thinks Outside the App
Snap continues to lead the way in consumer AR. But like many companies that mature, percentage growth gets harder to maintain as revenue grows. Snap’s answer: to expand beyond its own app.
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AR Insider & Mike Boland
What’s the Business Case for Visual Search?
Visual search is naturally monetizable due to the lean-forward commercial intent that’s inherent in its activation. Actively holding up one’s phone to identify real-world items flows naturally into transactional outcomes. We examine the business case.
… AR Insider & Mike Boland
How Much Do Consumers Spend on VR?
According to ARtillery Intelligence estimates, global consumer VR spending is projected to reach $18.4 billion by 2026. How does that break down by hardware, software, and competitor market share? We examine in the latest Behind the Numbers.
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Snap Partner Summit Piles on the AR
One theme at this year’s Snap Partner Summit was expanding beyond the walls of Snapchat by bringing AR to other spaces & screens. We break it down in this week’s XR Talks.
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AR Insider & Mike Boland
Can Advertising Scale in VR?
One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
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