Though most media attention focuses on AR’s longer-term headworn prospects, the practical – albeit less sexy – reality today is handheld. It’s limited in experiential depth, but it scales today. We examine the evidence.
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AR’s Headworn Future Starts with its Handheld Present
Redrawing AR’s Boundaries
One of AR’s biggest opportunities is to broaden itself beyond our current connotations. It’s not just about cartoon monsters and social lenses, but should include any meaningful augmentation of reality.
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AR Insider & Mike Boland
How Long is AR Glasses’ Path to Scale?
We’re bullish on a long-term future for headworn AR (and mobile AR in the meantime). But the key term is „long.“ We’re several years from all-day AR glasses. What will that path to scale look like?
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AR Insider & Mike Boland
Who’s Best Positioned for Visual Search?
Google Lens brings the on-demand utility of web search and puts a visual spin on it. But Google isn’t alone in visual search: Pinterest and Snap are carving out fashion-forward use cases. We examine the landscape.
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TikTok Advances Its AR Monetization
TikTok’s fate in the U.S. teeters, but that’s not stopping it from rolling out new AR features. Its latest play is an offshoot of its Effect House AR creation platform built for brand marketers.
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AR Insider & Mike Boland
How Can Restaurants Use AR?
AR continues to prove itself as a marketing medium in categories from furniture to footwear and cosmetics to cars. Joining that list more recently is food. We dive in with food-focused AR innovator QReal given its recent integration with Denny’s.
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How Big is Snap’s AR Lead?
Picking up where we left off in the last report excerpt, how do Snap’s AR efforts translate to revenue? We quantify it’s AR ad revenue lead with projections from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
What’s VR’s Near-Term Sales Outlook?
What are the unit sales and installed base figures that drive VR revenue today? Which VR headsets are leading in market share, and who’s best positioned for near-term growth? We break it down in the latest Behind the Numbers.
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Where Are We in XR’s Lifecycle?
Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live. But there have…
Continue reading → Where Are We in XR’s Lifecycle?
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AR Insider & Mike Boland
ARES Development: Snap’s Next AR Monetization Play
Snap is taking the next step in bringing lens creation to consumer brands. Its new AR Enterprise Services (ARES) lets them create and distribute lenses through their own channels. We break down strategic implications.
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