Beyond social lenses, a less-discussed AR modality is visual search. Led by Google Lens and Snap Scan, it lets users point their smartphone cameras (or future glasses) at real-world objects to identify and contextualize them. Is this AR’s sleeper kille… AR Insider & Mike Boland
Can AR Help Sell Cars?
One leading AR use case is product try-ons. It’s also naturally monetizable as brands like the opportunity to demonstrate products in 3D. But what types of products work best in AR? We take a look at car sales.
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AR Insider & Mike Boland
Lessons from Snap’s AR Lead
Congruent with its “camera-company” label, Snap made an early commitment to social AR lenses and continues to double down on the technology. We dissect its approach and extract strategic takeaways.
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AR Insider & Mike Boland
What’s Driving VR Market Growth?
What are the driving factors behind VR revenue generation today and going forward? What players are best positioned to gain market share? And what are their positioning strategies? We break it down in the latest Behind the Numbers.
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How Will AR and AI Converge? Part II
After examining the intersection of AR and AI in Part I, we’re back in Part II with more. Specifically, we move from generative AI’s role in AR content creation to conversational AI’s potential as AR’s intelligence layer.
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VR Market Penetration Will Be a Slow Burn
Though VR isn’t the revolutionary force it was once anticipated to be, it’s growing gradually and achieving small wins. Where are we in that journey and what market forces are most impactful? We examine in the latest report excerpt.
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Pinterest Commits to AR and Shoppability
Pinterest has conditioned product discovery into its core use case from the beginning. So as it continues to evolve its monetization, it finds natural places for brand marketing. How does AR feed into that strategy?
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Headworn AR: Fully Actualized But Half Baked
Though it’s not fully baked today, headworn AR is the form factor that represents AR’s eventual endgame and fully-actualized self. Where are we today in that journey and what lessons did we learn in the past year?
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What VR Use Cases Do Consumers Want?
Building on our recent Behind the Numbers installment on consumer desires for VR content improvements, what types of experiences are they most interested in? We break down the latest survey results.
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AR Insider & Mike Boland
Snap’s Lensathon Winners Signal AR’s State of the Art
During Snap’s December Lens Fest, it launched a lens creation contest. Known as Lensathon, it offered AR creators the chance to compete for $200,000 in prizes. Now the results are in, and we’ve highlighted the winners.
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