In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. But it may be better positioned for AI than anyone, including merging it with some of its key AR initiatives. We examine the evidence…. AR Insider & Mike Boland
Don’t Forget About Mobile AR
What were the biggest lessons and takeaways in the wide world of spatial computing over the past year? We’ll zero in today on the state of mobile AR. Though it’s not AR’s endgame, it’s the modality that today scales on the backs of 3 billion+ smartphon… AR Insider & Mike Boland
Snapchat Shopping Lenses: 5 Billion Served
At Snap’s latest investor day, it rolled out several new data points that reveal AR’s traction as a shopping utility. We examine the evidence and strategic implications in this week’s Data Dive.
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AR Insider & Mike Boland
Snap Launches Ray Tracing in Lens Studio
Snap has rolled out the latest feature in Lens Studio: ray tracing. This offers a more realistic flavor of AR, including better color and light. With this move, Snap continues its mission to democratize advanced AR.
This post appeared first on AR Insi… AR Insider & Mike Boland
Will the Metaverse Get Thrown in Buzzword Jail?
Though the metaverse represents legitimate principles, the term has become co-opted and conflated through overuse… as it often goes with buzzwords. Will that plus a lack of immediate gratification put the m-word in buzzword jail?
This post appeared f… AR Insider & Mike Boland
Google Lens Reaches 10 Billion Monthly Searches
Google Lens is now used for 10 billion visual searches per month. This follows the 8 billion mark that it reached in May, and the 3 billion that it announced in June of the previous year. We examine strategic implications.
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How Will AR and AI Converge?
Amidst all the generative AI excitement, one question we’re often asked is how it converges with AR. This has forced us into a speculative thought exercise to future gaze at the possibilities… which will be a moving target.
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VR Marketing: Keep it Simple & Fun
One key area of strategic refinement in VR is marketing. There, we see a need for simplicity and plain-spoken approaches. It’s all about lowering friction and communicating VR’s fun side.
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AR Insider & Mike Boland
How Many VR Headsets Did Meta Sell in Q4?
What do Meta’s recent Q4 earnings tell us about Quest 2 unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland