All eyes are on Apple’s potential XR market entrance. In the near term, that could involve a VR-like entertainment device with passthrough AR. Later comes the real endgame: AR glasses, propelled by Apple’s signature elegance.
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2023 Predictions: Apple Enters AR… Kind Of
How Much Do Enterprises Spend on AR Glasses?
Enterprise AR spending will grow from $1.79 billion in 2021 to $21.6 billion in 2026, a 64.6 percent CAGR. This steep growth is due to several factors we break down in the latest Behind-the-Numbers installment.
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AR Insider & Mike Boland
AR Briefs, Episode 63: AR & Shopping Collide
Among AR’s use cases and endpoints, shopping has emerged as a front-runner for killer-app status. Who’s doing what to lead the way and where is the rubber meeting the road? The latest episode of ARtillery Briefs breaks it down.
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2023 Predictions: Metaverse Mania Fades
As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. We kick off our 5 part series with the assertion that the metaverse hype cycle will downshi… AR Insider & Mike Boland
What’s Pinterest’s Role in the Immersive Shopping Era?
When discussing image-based product discovery, one of the original players is Pinterest. Product inspiration and discovery were in its DNA social feeds like Instagram. Now, with that visual shopping DNA, it’s blitzing AR.
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How Much Do Consumers Spend on Mobile AR?
How much is spent on apps and in-app purchases that involve mobile AR? And how much is spent on physical goods that are informed or influenced through AR try-ons? Our latest Behind-the-Numbers installment zeroes in on consumer spending.
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Can Google Jumpstart AR Shopping?
Google has spent 20+ years as the internet’s launch point, including high-intent commercial searches. That has caused it to own a growing piece of consumer shopping. But how does AR play in? We dive into drivers & dynamics.
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Who’s Using VR and How Often?
How does VR resonate with consumers? How often are they using it? And How satisfied are they? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles these questions, and we break it down for AR Insider readers.
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Snap Takes the Early Lead in Consumer AR
Snap’s AR success is due to its commitment to the technology. It has internalized the feedback loop of AR platform investment and resulting user engagement and advertising revenue. What else is in its success formula?
This post appeared first on AR Ins… AR Insider & Mike Boland
Are Non-VR Users Interested in Trying It?
How many consumers have tried VR? And for those who haven’t what’s their interest in trying it? More importantly, for those uninterested… why not? We tackle these questions in the latest consumer survey results.
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AR Insider & Mike Boland