There’s a new visual search player in town: Etsy. Its latest feature lets users discover items available on Etsy by pointing their phones at visually-similar items in the real world. Could this be a winning formula?
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AR’s Latest Player Emerges: Etsy
Will TikTok Be an AR Superpower?
Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories.…
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What VR Use Cases Do Consumers Want?
Building on last week’s Behind the Numbers installment on consumer desires for VR content improvements, what types of experiences are they most interested in? We break down the latest survey results.
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AR Insider & Mike Boland
Can Google Mainstream Visual Search?
Google has taken the latest step in its campaign to introduce Google Lens to the world: its homepage. You can now find the Google Lens logo on Google’s homepage, right next to voice search. Any product or feature couldn’t ask for better exposure.
This … AR Insider & Mike Boland
What’s Instagram’s AR Play?
After laying the groundwork in earlier installations of this series, we now switch gears to drill down into the players at the intersection of AR and shopping. And what better place to start than the bastion of fashion-forward product discovery: Instag… AR Insider & Mike Boland
Where Do VR Users Want to See UX Improvements?
Building from the VR satisfaction ratings we explored in the last installment, we now move on to desired areas of improvement. Specifically, where do VR users want to see their VR experiences improve – in both hardware and software?
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ARtillery Briefs: Enterprise AR Best Practices
What are best practices for enterprises to implement AR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways.
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AR Finds its Place in Home Renovation
Houzz has launched a new feature that lets home-service pros visualize bathroom projects in the spaces they’ll occupy. With a smartphone, they can help homeowners visualize design choices on the fly.
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AR Insider & Mike Boland
Google Advances its Geo-local AR Play
Google’s latest geo-local AR play lets users hold up their phones to a given streetscape to search and discover nearby businesses. Think of it as a visual intelligence layer for your urban adventures.
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AR Insider & Mike Boland
Can AR Really Reduce eCommerce Returns?
After covering AR’s ability to boost eCommerce conversion rates last week, we switch gears to examine another benefit: reducing returns. This is often paraded as one of AR’s advantages But where’s the proof?
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AR Insider & Mike Boland