AR Insider has partnered with GDC 2023, taking place March 20-24 in San Francisco.
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AR Insider & Mike Boland
What’s the Sales Outlook for AR Glasses?
What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
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AR Insider & Mike Boland
Where’s the ROI in AR Shopping?
One of AR’s bright spots is its ability to boost sales by demonstrating products with greater dimension. Product attributes can be exposed more effectively through 3D and AR. But where’s the proof? We assemble the latest AR marketing campaign data.
Th… AR Insider & Mike Boland
AR’s Latest Conquest: Your Shoes
One product category in particular is beginning to gain traction in AR shopping: shoes. Amazon recently dove into AR shoe try-ons and now Google has joined the mix. Is there a trend forming? We examine drivers & dynamics.
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Qualcomm’s AR2 is the First Chip Built Just for AR
Qualcomm has announced the latest addition to its fleet: the Snapdragon AR2. Built for AR glasses, it joins the Snapdragon XR chips used across 60+ AR and VR headsets, splitting off into AR-dedicated design.
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AR Insider & Mike Boland
Is AR on a Collision Course with Social Commerce?
There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. Elsewhere is a separate trend: AR shopping. These trends are on a collision course to reinvent shopping.
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Which VR Headsets Do Users Like Most?
Following last week’s analysis of the most-used VR headsets, how do those headsets stack up in terms of user satisfaction? The latest Behind the Numbers segment dives in.
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AR Insider & Mike Boland
XR Talks: Reinventing Family Game Night
AR often gains the most consumer traction when it builds on the familiar. This is a guiding principle for Tilt Five, which builds on the familiarity of game night. We examine its drivers and dynamics in this week’s XR Talks.
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Can Walmart Popularize AR Shopping?
There are several brands and retailers jumping into AR shopping. But perhaps none are as tapped into everyday consumers as Walmart. Can its latest forays into immersive shopping boost AR adoption?
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AR Insider & Mike Boland
Can AR Streamline Enterprise IT Support?
Enterprise IT support is primed for AR, including remote assistance to guide onsite technicians through service calls. Results include faster service, less downtime, and cost efficiencies for IT companies. We show rather than tell in the latest case st… AR Insider & Mike Boland