Which VR Headsets are Used Most?

Which VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down for AR Insider readers
This post appeared first on AR Insider.
AR Insider & Mike Boland

Can Amazon and Snap Bring Scale to AR Shopping?

Snap and Amazon have collaborated to bring more shoppable AR lenses to Snapchat. Products can be discovered, tried on and purchased – an end-to-end flow to streamline shopping for AR-forward Snapchat users.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Is Snapchat+ a Model For Social Apps?

Beyond optimizing one’s ad revenue model, what about new revenue streams altogether? Snap has perhaps executed this with the greatest success with Snapchat+. We break down best practices and results so far.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Case Study: How Can AR Transform Surgery?

The worlds of medical imaging and emerging digital tech come together with AR. And one practitioner operating at that intersection is Medivis. We examine its innovations in AR-guided surgery in the latest case study.
This post appeared first on AR Ins… AR Insider & Mike Boland

How Many VR Headsets Did Meta Sell in Q3?

What do Meta’s recent Q3 earnings tell us about Quest 2 unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
This post appeared first on AR Insider.
AR Insider & Mike Boland

XR Talks: Snap Doubles Down on AR

Snap is keeping its eye on the prize and doubling down on AR as it restructures in the current environment. This was a message from an appearance by Evan Spiegel at the WSJ TechLive conference, which we break down in this week’s XR Talks.
This post a… AR Insider & Mike Boland

Case Study: AR Gets Big Rigs Back on the Road

Peterbilt Motors Company developed an AR-guided repair system that overlays 3D models of truck systems for technician guidance. It’s been deployed on iPads across 200+ dealerships. What are the results? we dive in.
This post appeared first on AR Inside… AR Insider & Mike Boland

Case Study: AR Gets Big Rigs Back on the Road

Peterbilt Motors Company developed an AR-guided repair system that overlays 3D models of truck systems for technician guidance. It’s been deployed on iPads across 200+ dealerships. What are the results? we dive in.
This post appeared first on AR Inside… AR Insider & Mike Boland

Data Dive: Closing AR’s Supply/Demand Gap

AR resonates with consumers as a way to elevate shopping. But are brands meeting that demand with corresponding supply? And is this an opportunity to close that supply/demand gap and gain an early-mover advantage?
This post appeared first on AR Insider.
AR Insider & Mike Boland

XR Talks: Adobe Advances 3D Modeling

Adobe continues to build tools that democratize 3D asset creation. This is a key piece of the AR and VR puzzle, as immersive experiences need building blocks if they’re to truly scale. We examine the latest updates from Adobe Max.
This post appeared f… AR Insider & Mike Boland