Whatever the metaverse becomes, it will likely be adapted for marketing purposes. And like past emerging tech, this could start with big brands, then trickle down to the long-tail SMB market. How will it all play out?
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Will Small Businesses Buy Into the Metaverse?
Case Study: Can AR Transform the Art of Welding?
AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. Our latest case study dives in.
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Will VR Content Reach $1 Billion This Year?
Buried in a barrage of announcements at Meta Connect were fresh figures on lifetime VR content sales. What do these figures tell us about annual revenue, and what we can expect in FY 2022? We do the math.
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AR Insider & Mike Boland
XR Talks: Quest Pro Review Roundup
What are Quest Pro’s „pros“ and cons? We round up the device’s top video reviews for this week’s XR Talks, sprinkled in with our analysis of the device’s positioning and strategic value for Meta’s XR lifecycle.
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AR Insider & Mike Boland
What Can We Learn From the Wendyverse?
Rather than getting carried away with selling virtual goods, the metaverse should simply be considered an additive marketing channel for brand engagement. We examine Wendy’s metaverse marketing play as a model.
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AR Insider & Mike Boland
Case Study: Finding Macro and Micro Wins with AR
After covering AR’s role in healthcare and aerospace, our latest case study turns attention to semiconductors. Like those other industries, the chip sector is primed for AR because fabrication involves intricate industrial processes.
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What’s the Sales Outlook for AR Glasses?
What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
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AR Insider & Mike Boland
XR Talks: Web AR Closes the Gap
Though apps are a dominant vessel for mobile in general – consuming 4 out of every 5 minutes users spend on smartphones – AR could go a different route. Web AR offers several benefits given less activation energy. We examine the evidence.
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Who’s Using VR and How Often?
How does VR resonate with consumers? How often are they using it? And How satisfied are they? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles these questions, and we break it down for AR Insider readers
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Case Study: BMW Accelerates Time to Market with AR
How is AR being used in the automotive industry? BMW shows us in its line-of-sight guidance for auto design. This not only creates a more effective and intuitive design process but accelerates production cycles and time to market.
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