After some ups and downs, Magic Leap is in the midst of a considerable turnaround. At the center of that effort is Magic Leap 2. We spent a week with the device and break down our observations & analysis.
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AR Insider & Mike Boland
Magic Leap’s Second Act Begins
Google Inches Closer to the Metavearth
Google’s annual Search On event featured several moves that advance the search giant’s ambitions to build an Internet of places. Also what we call the metavearth, this is all about adding digital depth and dimension to the physical world.
This post app… AR Insider & Mike Boland
What’s AR’s Role in Architecture & Engineering?
How can AR add value to large-scale architectural, engineering, and construction projects? We answer this question in our latest case study, featuring Nox Innovations‘ AR deployment.
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AR Insider & Mike Boland
Has Niantic Found AR’s Peanut Butter & Chocolate Moment?
By launching Lightship for Web, has Niantic merged two of AR’s most powerful modalities: geo-location and web? We unpack the drivers and strategic implications for this peanut butter & chocolate moment.
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AR Insider & Mike Boland
XR Talks: TikTok Puts a New Spin on AR
What does it take to go viral with TikTok effects? And how does that differ from Snap and Meta? These questions were tackled in a recent panel of TikTok AR creators, which we break down for this week’s XR Talks.
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AR Insider & Mike Boland
Case Study: AR Helps Toyota Customers Accessorize
Toyota’s Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. Our latest case study dives in.
This post appeared first on AR … AR Insider & Mike Boland
Can AR Streamline Warehouse Work?
Can AR streamline the staid practices of warehousing? We’re talking „pick & pack“ work for logistics or eCommerce. AR is proving its ability to supercharge this work with line-of-sight guidance. We break down GE’s latest execution.
This post appe… AR Insider & Mike Boland
How Much is Spent on AR Enabling Tech?
How much will AR developers pay to license software that helps them build AR experiences? What about brands looking to connect to their customers on deeper levels? We dive into spending projections in this week’s Behind the Numbers.
This post appeared… AR Insider & Mike Boland
9 Principles for Merging Realities
Given that the Greek root meta means “beyond,” AR content can enliven real-world places, creating depth and meaning that goes beyond their physical state. Living Cities co-founder Matt Miesnieks offers a framework in this week’s XR Talks.
This post app… AR Insider & Mike Boland
Can XR Avoid the Privacy Missteps that Preceded it?
The past half-decade in the tech world has been defined by privacy reform. Can XR avoid that fate by getting it right from the beginning? XRSI’s Kavya Pearlman thinks so, proposing common-sense standards. We interviewed her to find out how.
This post a… AR Insider & Mike Boland