One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study.
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Case Study: Building Spaceships with AR
The Bad News: Non-AR Users “Just Not Interested”
AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
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AR Insider & Mike Boland
XR Talks: Big Thinkers, Burning Questions
What tech giants are best primed for the spatial era? What underdogs could rise up to challenge them? And what will Apple end up launching? These „burning questions“ framed a big-thinker roundtable that we break down for this week’s XR Talks.
This pos… AR Insider & Mike Boland
ARtillery Briefs: How Do VR Users Really Feel?
How do VR users feel, and what types of experiences resonate most? Episode 62 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
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AR Insider & Mike Boland
Is Dwell Time AR’s Next Performance Metric? Part II
One metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. We examine a few AR campaign case studies that hit these marks.
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AR Platforms Speak, Part III: Niantic
The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we’re summarizing and synthesizing the top AR updates for our XR Talks series… continuing this week with Niantic.
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Hands-On with Magic Leap 2
After some ups and downs, Magic Leap is in the midst of a considerable turnaround. At the center of that effort is Magic Leap 2. We spent a week with the device and break down our observations & analysis.
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AR Insider & Mike Boland
Is Dwell Time AR’s Next Performance Metric?
One metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. We examine a few AR campaign case studies that hit these marks.
This post appeared first on AR In… AR Insider & Mike Boland
What Types of AR Experiences Do Consumers Want?
After examining things like AR formats and usage frequency, we switch gears this week to examine consumer aspirations. What types of AR experiences do they want to see next? We dive into the latest consumer survey data.
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