The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we’re summarizing and synthesizing the top AR updates for our XR Talks series… continuing this week with Google.
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AR Platforms Speak, Part 2: Google
Does AR Marketing Have a Measurement Problem?
Tried and true ad metrics like clicks and impressions don’t capture AR’s depth of engagement. Yet brand marketers are hooked on these established metrics, and need to benchmark against known quantities. What’s an AR marketing campaign to do?
This post … AR Insider & Mike Boland
Case Study: Boeing Streamlines Aircraft Assembly with AR
How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report.
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Will AR Advertising Reach $15 Billion by 2026?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
This post appe… AR Insider & Mike Boland
AR Platforms Speak, Part 1: Apple
The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we’re summarizing and synthesizing the top AR updates for our XR Talks series… starting with Apple.
This post appeared first on AR Insider.
AR Insider & Mike Boland
ARtillery Briefs: How Do AR Users Really Feel?
How do mobile AR users feel, and what types of experiences resonate most? Episode 61 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
This post appeared first on AR Ins… AR Insider & Mike Boland
ARtillery Briefs: How Do AR Users Really Feel?
How do mobile AR users feel, and what types of experiences resonate most? Episode 61 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
This post appeared first on AR Ins… AR Insider & Mike Boland
Case Study: MAC Cosmetics Augments Makeup Try-Ons
MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. We examine the shopper experience and revenue impact in the latest AR marketing case study.
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AR Insider & Mike Boland
Can AR Breathe New Life Into Retail?
AR’s use in shopping is usually framed in the context of virtual try-ons. But what about physical retail… particularly as the world returns to IRL shopping? Lowes is one company looking to answer this question.
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AR Insider & Mike Boland
Case Study: Dior Boosts its Brand with AR
Picking up where we left off in last week’s report excerpt, we move on to another AR marketing case study… this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in.
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