How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
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How Much Will Users Pay For AR Experiences?
How Many Quest 2s Did Meta Sell in Q2?
What do Meta’s recent Q2 earnings tell us about Quest 2 unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
Saatchi Art Boosts Buyer Confidence with AR
Picking up where we left off in last week’s report excerpt, we move on to another AR marketing case study… this time from Saatchi Art. How is AR being used to help consumers visualize art on their walls and make informed purchases? we dive in
This po… AR Insider & Mike Boland
XR Talks: Projecting Meta’s VR Road Map, Part II
Following a recent under-the-hood look at Meta’s next-gen VR prototypes, the folks at TESTED took a trip to Seattle for a deeper technical dive. We unpack the takeaways in this week’s XR Talks.
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AR Insider & Mike Boland
ARtillery Briefs, Episode 60: Enterprise AR Best Practices
What are best practices for enterprises to implement AR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways.
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Can Niantic Drive Local Business Foot Traffic?
We talk about AR marketing a lot, but it’s usually in an eCommerce context. Can AR also drive IRL foot traffic to local businesses? Niantic is already proving that it can. We examine in the latest report excerpt.
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AR Insider & Mike Boland
How Satisfied are Mobile AR Users?
How often do AR users engage… and how satisfied are they? We tackle these questions in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
This post appeared first on AR Insi… AR Insider & Mike Boland
How Will AR Transform Interior Design?
As we wrote recently, Apple’s Room Plan may be a key enabler for AR killer apps. And one of the first companies to make waves with the API is Shopify. What does this mean for AR’s role in interior design and home decor?
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Bollé Boosts Brand Image with AR, Part II
To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. After examining the dynamics and results of its campaign last week, we circle back in part II to break down tactical lessons and learnings.
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