How much is spent on apps and in-app purchases that involve mobile AR? And how much is spent on physical goods that are informed or influenced through AR try-ons? Our latest Behind-the-Numbers installment zeroes in on consumer spending.
This post appe… AR Insider & Mike Boland
How Much Do Consumers Spend on Mobile AR?
Does AR Need More PR?
During AR’s early days when mainstream penetration is still low, is the industry creating additional barriers through terminology? Consumers practically need a translator to decipher the alphabet soup of the XR world. We examine the evidence.
This post… AR Insider & Mike Boland
Case Study: Bolle Boosts Brand Image with AR
To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine results & takeaways in the latest report excerpt.
Th… AR Insider & Mike Boland
Is AR Landing with Everyday Consumers? Part IV
Amidst all the glowing narratives of AR’s transformative effect on brand marketing and consumer shopping, how is it really landing with consumers? We dive into the latest data from Snap and Magna.
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AR Insider & Mike Boland
Follow the Money: Meta Doesn’t Want to Own the Metaverse
There’s a common misperception that Meta wants to operate an insular metaverse that it wholly owns. We break down the business case for its more strategic play to reside on, and feed off, a much larger open metaverse. It’s all about network effect.
Thi… AR Insider & Mike Boland
How is Google Cultivating AR Marketing?
AR marketing is one segment of the broader AR space that’s gaining considerable traction and revenue generation. How is Google – king of the online ad world – cultivating AR marketing? We dive in.
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AR Insider & Mike Boland
XR Talks: Google Scales Up Geospatial AR
In all the excitement around Google’s AR glasses concept at the I/O conference, a notable AR update was overshadowed: the Geospatial API. We dive into the dynamics in this week’s XR Talks.
This post appeared first on AR Insider.
AR Insider & Mike Boland
What’s AR Marketing’s Evolutionary Path?
When it comes to flavors of AR marketing, lenses and virtual try-ons are out of the gate first. But following closely behind is the less-developed but more promising visual search. How will these AR formats coexist and compete for advertising budgets?
… AR Insider & Mike Boland
What’s AR Marketing’s Evolutionary Path?
When it comes to flavors of AR marketing, lenses and virtual try-ons are out of the gate first. But following closely behind is the less-developed but more promising visual search. How will these AR formats coexist and compete for advertising budgets?
… AR Insider & Mike Boland
Mobile AR Users Break the One-Billion Barrier
How big is the mobile AR universe? We’re talking both devices and users, the latter exceeding 1 billion for the first time this year. What’s driving these usage volumes and related AR revenue? We break it down in the latest Behind the Numbers post.
Thi… AR Insider & Mike Boland