What does Meta’s VR road map look like? The company opened the curtain earlier this week with a look at several prototypes that signal its directions and technical challenges. We break it down for this week’s XR Talks.
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XR Talks: Projecting Meta’s VR Road Map
Is Camera Kit Snap’s Next AR Growth Engine?
As AR platforms mature and growth naturally slows, where can they go for the next engagement inflection? The answer is beyond their own walls. And that’s what Snap has done with Camera Kit. We examine the drivers & dynamics.
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Who are the Biggest Players in AR Marketing?
Picking up where we left off in last week’s report excerpt, who are the biggest players in AR marketing and commerce? We break down the landscape including the moves and machinations of Snap, Google, TikTok and Amazon.
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XR Talks: Can Apple Democratize Room Scanning?
Disappointment in Apple’s AR hardware snub at WWDC overshadowed subtle but notable AR elements at the event. These include the new RoomPlan room scanning API. We examine its potential impact.
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AR Insider & Mike Boland
What’s Driving AR Marketing Among Brands?
One of AR’s biggest revenue categories is marketing. These are experiences that allow consumers to activate branded animations all around them. What’s the estimated brand spending and what’s driving it?
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AR Insider & Mike Boland
How Much Money Do Lens Creators Make?
Some graphic designers and developers are finding they can make a living off creating AR lenses. Some are making more than a living… to the tune of seven figures. We examine the evidence in this week’s Data Dive.
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What’s Behind Amazon’s AR Play?
Amazon’s relative silence in AR shopping took a different direction with its recent „Virtual Try-on For Shoes.“ What does this signal about the eCommerce giant’s master plan, and the AR market in general?
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AR Insider & Mike Boland
ARtillery Briefs, Episode 58: The AR Lifecycle
As we approach 2022’s midpoint, it’s a good time to pause and take stock of where we are in AR’s lifecycle. We did exactly that in a recent report and unpack the results in the latest ARtillery Briefs episode.
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AR Insider & Mike Boland
How Will Geo-Local AR Materialize?
To pick up where we left off in the last report excerpt, what are the building blocks of geo-local AR? A tech stack will form around it, including devices, sensors, 5G, spatial mapping, and an app (or web) layer. We examine drivers & dynamics.
Thi… AR Insider & Mike Boland
Reality Bytes: Meta, Netflix & Roku
This week on Reality Bytes, we discuss Roku’s new shoppable ads, Netflix’s secretive but important gaming ambitions, and Meta’s new avatar store.
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AR Insider & Mike Boland