Amidst all the glowing narratives of AR’s transformative effect on brand marketing and consumer shopping, how is it really landing with consumers? We dive into the latest data set as a reality check.
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AR Insider & Mike Boland
Is AR Landing with Everyday Consumers? Part III
3 Technologies That Support Geo-Local AR
There are several supporting technologies that will accelerate geospatial AR. For example, SDKs like Niantic Lightship will enable developers to build apps and web AR experiences. We dive into 3 examples of geolocal AR enablers.
This post appeared firs… AR Insider & Mike Boland
Case Study: Discovery Wines Captures the Spirit of AR
One of AR’s strengths as a marketing medium is to make static packaging come to life. Discovery wines took this to heart to enliven its physical labels. What were the tactics & takeaways? We break it down in the latest Campaign Tracker.
This post… AR Insider & Mike Boland
What’s the Value of Location in the ‘Real-World Metaverse?’
Location has been a value driver in several industries to emerge and advance in the smartphone era, including search, mapping, and social media. Now AR enters the picture with the potential to add dimension to local commerce.
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What Types of Experiences Do AR Users Flock To?
Games… Social… Utilities…What types of AR experiences are getting the most traction? After examining AR formats in the last Behind the Numbers installment, we drill down into content types.
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AR Insider & Mike Boland
Qualcomm Cuts the Cord
Qualcomm has unveiled a new reference design for smartphone-tethered AR glasses… without the tether. Running its flagship Snapdragon XR2 processor, they provide a North Star for OEMs‘ next AR evolution.
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AR Insider & Mike Boland
Are ‘Captions for the Physical World’ AR’s Killer App?
The term killer app is thrown around a lot. But real killer apps have a few common qualities, including utilities that have inherently-frequent usage, and major addressable markets. We examine in light of AR.
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AR Insider & Mike Boland