At Google I/O, there was a notable nugget buried in all the keynote action: Google Lens is now used for 8 billion visual searches per month – 2.5x year-over-year growth. We break down the strategic implications in this week’s Data Dive.
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Google Lens Reaches 8 Billion Monthly Searches
Google I/O: The AR Angle
What were the AR-based highlights at Google’s I/O developer conference? We break down the keynote and pull out all the AR components and their strategic takeaways for this week’s XR Talks.
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AR Insider & Mike Boland
3 Examples of AR’s ‘B2B2C’ Opportunity
AR is often divided between consumer and enterprise endpoints. But what about the space between? We’re talking about the lesser-known ‘B2B2C’ opportunity. We unpack 3 examples of this principle in action.
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AR Insider & Mike Boland
Case Study: Home Depot Boosts Conversions with Web AR
Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into a case study from Home Depot’s Web AR execution.
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AR Insider & Mike Boland
Is AR Landing with Everyday Consumers? Part II
There’s a common rallying cry among AR proponents that the technology will transform the way people shop. But where are the proof points? We examine the latest data from Camera IQ
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AR Insider & Mike Boland
ARtillery Briefs, Episode 57: VR Revenue Outlook
VR continues to fight uphill battles to gain wider-scale traction. But it isn’t dead… In fact, there are bright spots as the sector moves forward at a moderate pace. We break down drivers & dynamics in the latest ARtillery Briefs Episode.
This p… AR Insider & Mike Boland
3 Examples of Web AR in Action
Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into 3 mini case studies for web AR marketing campaigns.
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AR Insider & Mike Boland
Did Meta Sell 1.5 Million Quest 2s in Q1?
Meta’s Q1 earnings brought mixed results for VR. Top-line revenue is growing but net losses are widening. What does that tell us about Quest 2 unit sales? And where does this put its installed base? We do the math.
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AR Insider & Mike Boland
Snap Partner Summit Piles on the AR
There’s no doubt Snap is all in on AR, which has fueled its revenue growth over the past few years. The latest evidence comes from its Partner Summit, where AR was a central focus. We break it down for this week’s XR Talks.
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AR & Shopping Collide, Part VI: Houzz
One company that continues to leap ahead in AR commerce is Houzz. But how did it get there? Lots of investment, iteration, and listening to the data. We break down the latest in our „AR & Shopping Collide“ series.
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