After examining mobile AR user penetration and demographics last week, we move on to the question of how and in what formats they engage. Apps? web? other channels? We break down the latest survey data.
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AR Insider & Mike Boland
Where Do AR Users Get Their Fix?
Where is VR in Its Lifecycle?
VR continues to trudge along at a gradual pace, hitting notable milestones along the way including Meta’s massive investments. Where is the sector in terms of revenue, growth and potential? We examine the evidence in the latest report excerpt.
This po… AR Insider & Mike Boland
Who’s Using AR and How Often?
30 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland
Is TikTok AR’s Sleeping Giant?
We often call Instagram AR’s sleeping giant. But a company more deserving of the title may be TikTok. It has exploded as a user-generated media powerhouse with ample AR potential. Now it doubles down on AR with an open platform. We examine drivers … AR Insider & Mike Boland
How is AR Transforming Enterprise Productivity?
While consumer AR challenges are being worked out, smart glasses have found less resistance in the enterprise. There, the technology’s style crimes aren’t an issue, and it has clearer ROI and adoption drivers. We examine the latest.
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Data Dive: How Should We Measure AR Marketing?
How do we standardize and normalize AR marketing with a common meter stick that lets marketers benchmark performance? Snap may have an answer to this question. It’s called the Marketing Mix Model (MMM). We examine.
This post appeared first on AR Insid… AR Insider & Mike Boland
XR Talks: Can AR Uncover Hidden Business Insights?
One of AR’s many areas of applicability is data visualization. The same can be said for VR, the common value being a multi-dimensional understanding of complex data sets. We examine the dynamics in this week’s XR Talks.
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AR and Shopping Collide, Part IV: Google
After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping? For one, it’s using its gravitational pull to incubate and accelerate AR. We examine.
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AR Insider & Mike Boland